Sundance (contd.)
The second day I awoke on my sofabed in time to give my boss a ride at 8am. With another pickup booked for 10am, the 9am screening I had acquired a ticket for - my only one thus far - was sacrificed. Instead I went to the Yarrow Hotel for eggs benedict to cheer myself up. It was easily the worst eggs benedict I have ever had in my life (and I’ve had my fair share). As the nicest hotel in town, I’d assumed they’d know how to throw a decent breakfast together, but it was like the whole thing had been squeezed out of a tube directly on to my plate.
I walked the three blocks back to the car, cursing my luck, texting my misery to Steph, my Sundance dream quickly dying like the snowflakes melting into my coat. It snowed 12 inches that day; visibility was 20m at best. My ABS skidded into action 3 times that day, juddering against my foot at stop signs and red lights.
Sundance tested me for 24 hours: “Are you ready, young Padwan?” it seemed to say. And then at noon, I remembered why I was there. I watched my CEO on a panel in the Filmmaker’s Lounge on mainstreet - a game show style discussion where prominent distribution figures shared their thoughts on how to successfully market and release two hypothetical films proposed by young filmmakers. Suddenly the industry was revealing it’s thoughts to me, sharing the projections for transactional, theatrical, cable VOD, physical distribution, educational; marketing possibilities, focus groups, niche audiences. Providing figures and jargon to back up this knowledge. I wish i could have just injected all of that knowledge into my brain. It was easily the most exciting and educational hour I have spent in distribution. What a shame I can’t remember a word of it.
And after that my ever-wonderful line manager Emily called me: “I’ve got a screening ticket for you. Should be a good one.” And it was. It was called The House I Live In, and it later won the Sundance Documentary Grand Jury Prize (more on this film to follow). Afterwards I had a wee next to Danny Glover, and then I saw Bruce Willis and Rebecca Hall. Award-winning films? Celebrity sightings? Sundance, you came through for me!
After that I went to another screening, where a nice volunteer who explained to me how to get waitlist tickets. We got on so well we actually ended up going into the film together. We also left together after 40 minutes because the film was so bad (FYI It was called Lay The Favourite - avoid at all costs); we laughed about the dialogue and the acting all the way to the bus stop. I never caught her name.
On the bus back into town I made friends with Shaina, an aspiring screenwriter. “Hi, how’s your festival going? What have you seen that you liked?” etc. And then Shaina and I went to a third screening together. We didn’t actually get in because it was full, but no worries, we just went to the pub.
It struck me on the way home how much a film festival is like a music festival. You move between crowds at venues, you wait around a long time, you barely eat, you barely sleep, you meet strangers who are your best friends for half an hour, you talk about a shared passion, you smile to yourself about how insane it all is. I might never have been to a film festival before, but I sure know my way around a music festival. I can do this, I thought. Come on Sundance, what else have you got?